All projects showcased represent the individual creative direction and design execution of Mason Williams. Certain projects were produced during agency tenure. All corporate trademarks remain the property of their respective owners.
About
All projects showcased represent the individual creative direction and design execution of Mason Williams. Certain projects were produced during agency tenure. All corporate trademarks remain the property of their respective owners.
About
Colliers International
Property IMThe Challenge
Colliers required an Information Memorandum to market a 50 percent interest in two highly successful Perth shopping centres, Cockburn Gateway and Belmont Forum. The primary design challenge was to create a single investment document that respected and combined the distinct visual identities of both retail assets. The layout needed to clearly present the unique value of each centre while maintaining a unified, premium aesthetic suitable for securing a major capital partnership with Perron Group.
The Solution
We developed a structured layout that grounded the document in a sophisticated, dark colour palette. This neutral base allowed the specific branding, colours, and architectural photography of Cockburn Gateway and Belmont Forum to feature prominently in their dedicated sections without visually clashing. By integrating the Perron Group's elegant brand elements as a unifying thread across the introductory pages, we delivered a clear and professional presentation. To support the broader campaign, we also designed a targeted Electronic Direct Mail (EDM) to successfully market the initial release and drive engagement from prospective investors.